The rationale for regeneration

The rationale for regeneration

The Whitgift centre site lies in the heart of Croydon and is vital to the success of the wider economic and physical regeneration of the town centre.

Why Does the Whitgift Centre site need to be redeveloped?

  • For many years the Whitgift Centre has suffered a decline through a lack of investment
  • The Centre is unattractive to modern retailers and residents resulting in vacant shops
  • The physical layout of the centre does not meet the needs of modern retailers
  • Croydon is one of the London’s largest boroughs and needs to re-establish its position as a prime retail and leisure destination
  • The Centre currently discourages pedestrian routes and connectivity to the wider town centre
  • There is enormous support for this development to go ahead, both politically and from the local population

Why Does the Whitgift Centre site need to be redeveloped?

  • Croydon and its surrounding area has a large and expanding population with many people currently shopping in other locations. A modern redeveloped Whitgift Centre will attract these people back to Croydon town centre
  • There is huge demand from retailers for high quality modern space in Croydon, including a large department store
  • A successful town centre needs good transport links. Croydon has these and is improving them further with a new East Croydon pedestrian bridge, six new trams and upgrades at West Croydon station
  • We have seen from other successful shopping centre schemes developed by both Westfield and Hammerson that a modern retail environment will act as a catalyst to the wider regeneration of an area